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Monika Wear is a conceptual fashion label using a commercial facade as a method of diffraction for a real, or true, identity.
Playing with the concept of mise en abyme, Monika Wear depicts the scattered parts of a self within a brand name, a method not uncommon among famous fashion designer labels, who use it for a different branding identity for just another version of the same production. The several layers seem to be representing nothing more than a shell, but are rather offering a protective cover, or a safe hideout for a true identity instead.
Monika Wear comes in 2 color variations and is available in our webshop.
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Playing with the concept of mise en abyme, Monika Wear depicts the scattered parts of a self within a brand name, a method not uncommon among famous fashion designer labels, who use it for a different branding identity for just another version of the same production. The several layers seem to be representing nothing more than a shell, but are rather offering a protective cover, or a safe hideout for a true identity instead.
Monika Wear comes in 2 color variations and is available in our webshop.
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